Semantic Search Tips to Help Travellers Find You

Sep 18, 2014 | search marketing

ehotelier – semantic search tips to help customers find you. Just a year ago SEO consisted of back links (from anyone anywhere), on-page optimization, careful domain name selection, hosting location and linking. The old rules led to SEO agents building artificial links and using low quality content with keywords, mostly all based on desktop search. […]

Google Introduces Google My Business | TechCrunch

Jun 17, 2014 | SEO

Google Introduces “Google My Business,” A New One-Stop Shop To Help Business Get Found Online | TechCrunch. Google’s new suite of tools for business owners, offers a one-stop shop to for sharing business information. Called “Google My Business,” is an easy way to “get on Google”. A bit worrying is somewhat hidden fact that this […]

Don’t Get ‘Scroogled’ By Google’s Keyword Changes

Oct 10, 2013 | Marketing

Lodging Interactive Blog: Don’t Get ‘Scroogled’ By Google’s Latest Keyword Changes. Google is planning to make  “keyword marketing” redundant! Hotel, Hospitality  & Tourism  marketer, are  wondering what to do to make sure they don’t get “Scroogled.”  Its not new and G has been  moving to this since 2011. But many hotel websites are built around […]

Keyword Data Switch Off with Latest Update

Sep 24, 2013 | Marketing, search marketing, SEO

Goodbye Keyword Data: Google Moves Entirely to Secure Search – Search Engine Watch (#SEW). As Google moves to encrypted search we ask the questions why, what  and how will it effect tourism marketing! Encrypted searches are those with the https:// urls, they do not pass any details of what the user is searching for (keyword […]