InterContinental Hotels Goes Mobile to Combat OTAs

InterContinental Hotels Goes Mobile to Combat OTAs

InterContinental Hotels Group eyes mobile to combat hotel aggregates – Mobile Commerce Daily – Marketing. So it seems that even the largest chain hotels are hurting becuase of the dominance of OTAs in search results – See our last post on how the Authority Bias to hospitality”> hurting small hotels & tourism businesses.

What Top Ranked Sites on Google Have in Common

5 Surprising Things the Top Ranked Sites on Google Have in Common. A lot has changed in Search engine marketing in the last year. An awful lot. We have seen small hotels fall of search – see Hotels Search Engine marketing & SEO is not working. Now we have a statisticall significant study that confirms […]

Hotel Websites are BORING

Study finds travelers view hotel websites as booring! TrustYou – Reputation Machine says “Guests scan the website looking for what they need (king suite-check, fitness center-check, restaurant-check, parking rates-ugh) and then they go to review sites to figure out what the reality of the stay is, because the website doesn’t come across as honest or […]