Is TripAdvisor Strategy on Shaky Ground

Is TripAdvisor Strategy on Shaky Ground

Jul 8, 2015 | OTAs, tripadvisor

Is Mixing Reviews & Bookings a Shaky Strategy In this article by SeekingAlpha, LN Investors looks at the rise and pitfalls facing TripAdvisor from an investment and financial point of view. In terms of investment it concludes that TripAdvisor is “a more attractive stock than its direct competitors, Expedia (NASDAQ:EXPE) and Priceline (NASDAQ:PCLN)”. Although TA […]

Major OTA’s not Jumping on TripAdvisor’s Bookings App – Skift

Major OTA’s not Jumping on TripAdvisor’s Bookings App – Skift

Jul 30, 2014 | bookings, OTAs

Major Booking Sites Still Won’t Allow Purchases in TripAdvisor’s App – Skift. Not having  a booking engine of its own or the huge database of hotel rooms and rates that the OTAs have Trip advisor has been scrambling to partner with site like booking.com and Expedia for its new booking app.  It has not convinced […]

Why TripAdvisor has a chance to eat the lunch of Booking.com

Jul 14, 2014 | TravelShopping

Why TripAdvisor has a chance to eat the lunch of Booking.com. Online travel agencies are massively outspending hotels in online marketing and customer acquisition, and their aggressive online and TV campaigns are driving consumer traffic to their websites, away from hotel’s official websites. Specialized hotel OTAs do not only outspend hoteliers, they also seem to […]

TripAdvisor, Hotwire Top Travel Site Ads

Apr 15, 2014 | advertising

MediaPost Publications TripAdvisor, Hotwire Top Travel Site Ads, Study Shows 04/15/2014. “Ads can succeed several ways, whether they engage through a relevant message or empathy,” he said. “A straightforward approach as to what makes Trivago different than other search travel sites seems to work for the site.” Josh Berger, research director at Phoenix Marketing International. […]

Hotel guests read 6-12 reviews before booking

Feb 12, 2014 | advertising, reviews

Hotel guests read 6-12 reviews before booking, says new TripAdvisor survey. Its not surprising that 80% of those surveyed read at least 6-12 reviews before making their decision, and they’re most interested in recent reviews that will give them the freshest feedback. TA is remaking itself as a hotel friendly marketing company. Its meta search […]