TripAdvisor Suddenly Withdraws Big Ad Campaign

Feb 10, 2014 | advertising, Social

TripAdvisor Suddenly Withdraws Big Ad Campaign – Skift. No one knows for sure why, but there are rumors that its meta search is not meeting expectations. TIs sales are now highly geared to getting more business listing and enhanced Ad spend from Hotels. Maybe its ads need to be re-thought.

Metasearch Websites: Opportunity or Threat?

Dec 9, 2013 | OTAs, Publishing

Metasearch websites: opportunity or threat? | El blog de Mirai para hoteleros. In this article the author, César López Business Development manger at Miria in Spain, says “Your website will sell increasingly less” This is apparent already as we see trend across media for travelers to look at many websites. While many like to do […]

How TripAdvisor Wants to Own the Travel Cycle

Oct 21, 2013 | Marketing

TripAdvisor Roadmap: How it Wants to Own the Travel Cycle – Skift. According to Kaufer Stephen TripAdvisor CEO TA is only serving about 10% or 11% of travelers who are online monthly so that is 90% who aren’t visiting TripAdvisor. TA has a lot of room to grow! Smartphones a major grown area. “When you […]

TripAdvisor Connect gives small hotels a bookings edge

Sep 30, 2013 | direct bookings, Marketing

WIT – WEB IN TRAVEL : TripAdvisor Connect gives small hotels the edge, makes it “credible alternative” to OTAs. Its a great idea for small hotels; now with TripAdvisor (TA) connect hotels can have their own booking engine pop-up when travellers click the book now button of TA. But the process of getting your booking […]