Facebook has advised that page’s are are getting less hits! This has been a consistent trend: Fewer hits, less likes and lower engagement. So where does that leave us in marketing on Facebook?
As they say: “The best way to continue to obtain impressions is to “buy ads”. “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Adage.com
It is clear that unless a major changes are made, companies will invest less and less time into Facebook as the return on investment falls. This is especially true at hotels where pages, as an industry, have the smallest conversion rates.
If travellers are not going to pages, all the investment in bookings and reservation widgets on Facebook will also have less impact.