Its no secret that TripAdvisor is one of the most powerful Marketing Forces in Travel. TA says that 91% of Travellers are influenced by reviews. it has that part of the market buttoned down. Mow it is moving into the online bookings space and opened up to helping hotels with direct booking by inviting all to get connected. Hotels with their own booking engine can bypass the Online Travel Agents (OTA) bookings by getting their own booking engine connected with TA.
Typically the Hotel Booking Engine suppliers do not charge the high commissions that OTAs do. So if you are using a 3rd party bookings solution check with yr supplier and encourage them to apply for the TA connect. Booking.com offers a low commission cost on direct bookings if you are using their system on your own website. Typically its around 5%. Their are other services ranging from a couple of hundred dollars a year.
Chris Campbells’ Quick Guide to TripAdvisor For hotel Pages Is a great resource on how to use TA for Hotel Marketing. He offers 9 tips in all and notes that TripAdvisor has partnerships with industry sites like Expedia, Agoda, Hotels.com, GetYourGuide, and OpenTable. As many OTAs are also reaching out to Hotels with direct bookings services like Booking.com check with your OTAs if you don’t have a website service. Also check for other special hospitality suppliers like arcRes.com. It will take time for all to get connected but its happening
See Chris article for more on:
-Write detailed descriptions.
-Keep your info up-to-date.
-Add keyword-rich text.
-Change your primary listing photo regularly.
-Establish best practices for managing online reviews.
-Make your page more social.
-Show off your honors.
One other Addition. Upload your videos. It creates good traction and is an authority media that TA likes a lot. Its good to be liked by TA, as you know.
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