The latest report by Think with Google shows a that two thirds of all U.S. consumers will view online videos when planning a trip. Community-generated content and people stories are popular with travelers but the professional Brand videos, such as Turkish Airlines, Disney Parks & Resorts and Expedia, are growing at 394% yearly.
Travelers are watching more online videos and engaging with them more than ever before, views are up 118% year over year. Approximately 30% of all travel video views were on a Mobile Device in 2013, with an increase of 97% on smartphones and 205% on tablets.
Get the full details of this important survey at http://www.thinkwithgoogle.com/articles/travel-content-takes-off-on-youtube.html
for some examples of popular user generated video content check out the examples below: