Starwood likes tecnology, They even have build their own application for Apple Watch that “opens hotel room doors and a robotic butler that assists hotel staff.”
But Starwood Cheif Brand Officer Phil McAveety says what they know is that “Technology is not going to win the hearts and minds of guests. Customers expect technology to be embedded before, during, and after their stay. They’re not going to thank you for it, they expect it. In the end, technology is not our business. Guests don’t stay in a hotel for an app.”
That is in fact one of 3 points that McAveety shared on stage at the Skift Global Forum in New York City, October 9, 2014. Skift
The ideas are not new and i tend to believe that technology is the new driving force of travel marketing. Right now we are sitting on an explosion of new techniques and system that automate marketing. We cant expect to market in t the digital age without this. We are expected to tweet, announce, share, engage, blog, video, communicate and publish on many platforms. It is simply impossible to do this without automation. And the tools are there.
What is the biggest problem now is understanding exactly what all the new tools do. This has become harder as most are opaque. There are writers networks that will will feature your articles but because Google is clamping down on Private Blog Networks they will not share the sites with you. Its hard to evaluate the platform but their are ways and that is all part of the new technology driven marketing. I’ll share more on this in my own blog in the future.