Individual Business and Leisure Travelers Continue to Book More Hotels Online in Third Quarter 2013.
Here is the latest stats from TravelClick
The OTA channel grew 13.6 percent in the third quarter compared to last year. Hotel Brands increased by 5.3 percent and the GDS (Global Distribution System, used by travel agents) grew by 3.7 percent.
Hotel Direct that are not online ie: calls right to the property and walk-in customers, were relatively unchanged whereas calls to a hotel’s 800-number, the CRO channel, decreased -5.5 percent.