Jennifer Prince is going to head social media company’s ad sales efforts in movie, and TV biz. For the full details Click the headline above.
We are seeing a powerful trend here with online search and new hitting the mainstream broadcast and advertising media. Last week it was Jefff Besoz buying the Washington Post. Watch these moves carefully as we are beginning to see how tweets, video and social media are going to change everything.
Jeniffer Prince plans to hire a sales team to widen Twitter’s coverage of movies and TV and possibly expand into the videogame biz. “All entertainment brands are working with Twitter, but they’re just scratching the surface,” Prince said. Her aim is to promote Twitter as the “social soundtrack” that can enhance marketing of TV shows and pics.