In the same study covered in the blog about Facebook failing marketers, twittered fared better but not great. But Nate Elliott of Foresters thinks Twitter is heading in the right direction. “It carefully tests its new marketing offerings before unleashing them on the market. It has brought marketers innovative targeting criteria, and if it can help marketers build genuine connections with their customers”. And they conclude”Twitter could become the go-to site for the kind of social marketing that marketers are hungry for — the kind of social marketing we believe Facebook has left behind”.