The questionshould be, “How good do our videos need to be, in order to achieve our strategic goals?”
Some companies choose to shoot videos themselves and others opt to hire a separate company to handle video production duties. It rather depends on your goals and resources and what type of videos you use and need.
There are several basic types each with their own needs. This artcle gives a good guide to what videos types you need and what they each require in terms of content and camera work.