The Internet Advertising Bureau found that over a third (34%) of travel brands do not have any kind of mobile presence and that just around 20% offer a seamless purchase path between device types. Less than half (48%) of the UK’s top travel brands have a mobile app. Only 50% of those that do have an app offer any kind of bookings service.
The study also fount that Tablets are the most used web surfing devices in the evenings, ie. when folk are at home discussing their holidays. Mobile are used during the morning commute and PC surfing predominates by day.
This report concludes that there is a real opportunity to outperform your competitors and capture the growing number of potential customers who are using mobile as their primary why of accessing your online presence.
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