Marketing Hotels and Tourism Destinations

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			Bad times for OTA
  
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			Hotel & Tourism Training Video
  
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			POD: Print On Demand For Travel
  
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			Barbados Launches Magical Family Holidays Video
  
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			What a Foursquare and Micrsosoft Merger Might Mean to Tourism
  
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			Travel Booking Websites Loose Out to New Technology
  
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			Marketing Hotels & Tourism Online Book Launch
  
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			MagCast Apps Put Your Mags on Steroids
  
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			Marketing Hotels and Tourism with Your Publishing Cloud - YouTube
  
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SEO & RankBrain – Technology in Transition

Jan 7, 2021 | marketing trends

SEO & RankBrain Merging Technology and Social Distancing COVID-19 has ushered in the digital age like nothing that came before it. Digital has become the primary media for advertising and we are reaching critical mass in digital connectivity. Over 50% of the world is now active online. Source: see The Why of Digital... read more

The Why of Digital Media

Jan 6, 2021 | digital media marketing

The Why of Digital Media explains the who, why, what and how of both the book and the media. The book explains what you need to know about marketing online today! The short video below highlights the motivation for the book and reason I decided to give it away as a New Year’s gift... read more

My 2021 Digital Media Reward To Friends

Jan 2, 2021 | Marketing Strategies

In the spirit on New Year 2021, I am gifting my latest book “Digital Media” – Free to all friends – This is an Amazon Kindle Free-Days promotion. From January 4 to 8. The book has assisted many users to traverse the Internet and virtual reality. Internet has amplified with COVID lockup and everybody... read more

Barbados Covid-19 Air Travel Tactics For Safe Vacations

Nov 18, 2020 | covid19, New & Press

Get details of how Barbados is handling Covid and re-starting air travel now. Visitors who want to get away from lock-down at home can Retreat to Barbados. Now ranked as a Covid-safe Holiday Vacataion destination. COVID Air Travel Stats: Managing The Virus With Intensive Testing & Tracking ... read more

Global Tourism Reopening Strategies

May 30, 2020 | Marketing

Plans for the reopening of global tourism vary as to timelines and strategies due to the many different scenarios, level of and control of the virus and options on what are safe and feasible global tourism reopening strategies. This blog reviews informed views and thinking across a wide spectrum of professions and the media.... read more

Tourism Crisis Post-COVID-19 Now

Apr 23, 2020 | branding

Digital Media Was a Huge Change – But What’s Next? What to Expect in the Tourism Crisis Post-COVID-19. The time to act and plan is now. Get up to speed with digital media and website branding now. The question now is about survival and the trade is racing in with wise advise on how... read more

What is Website Strategy Process

Jan 18, 2020 | Marketing

The Website Strategy Process is a set of techniques and a system for perfecting your website presence and positioning to gain trust and build brand integrity. It was developed and perfected by the Power Marketing Consultant Network as a way to amplify your brand website for digital marketing. Messaging, Hot Buttons & Website... read more

The Keys to Travel Marketing

Dec 5, 2019 | content marketing, Marketing, website design

Keywords as Vital Today as a Decade Ago The first book in the series Marketing Hotels and Tourism is the award-winning WEBSITE. It’s an illustrated guide to the WEBSITE process and marketing strategy. The book starts by evaluating the dramatic changes in hotel and tourism marketing in the digital age. Like everything in the... read more

Website Marketing Today – Trends and Fatal Mistakes

Dec 1, 2019 | website design, Website Messaging strategy, website strategy process

New Review of WEBSITE A new review has been added to the information about the book WEBSITE Marketing Today – Trends and Fatal Mistakes. This is the first book in the series on Marketing Hotels and Tourism. The new page starts with a summary of the first chapter, “Travel Then and Now”. It goes... read more

IGTV Marketing – Maximizing Stories, Highlights, Posts with Video

Nov 7, 2019 | advertising, instagram

Setting up IGTV Marketing Instagram’s IGTV, used for marketing stories, highlights and posts with video, has taken a huge step forward as Instagram has added IGTV Integration. It is now an integrated platform that can be a powerful launch pad for promoting any product or service. This is especially true for hotels and tourism... read more

Your Travel Story on Google News – Case Study

Oct 22, 2019 | advertising, contentmarketing, googlenews

The Story of the Barbados Historic Railway Movie Writing this blog on getting “Your Travel Story on Google News” began with a tour of the St. Nicholas Abbey Heritage Railway. I was looking for interesting content to post to my Lifestyles of the Artisan Instagram Account. I arrived early and took lots of photographs... read more

Lessons From Thomas Cook’s Failure

Sep 23, 2019 | distribution, Marketing, New & Press, OTAs

The failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations... read more

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Marketing Strategies

My 2021 Digital Media Reward To Friends

Jan 2, 2021

New Book Digital Media Marketing Practical Advice For Hospitality

Feb 19, 2018

Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has followed up with Book 2 Digital Media Marketing for Hotel & Tourism Hospitality. The book is full of simple, fascinating ways to get ranked on Google, get featured in the press and across all media and ultimately to drive visitors to your SALES Funnel...

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