SEO & RankBrain – Technology in Transition

SEO & RankBrain Merging Technology and Social Distancing   COVID-19 has ushered in the digital age like nothing that came before it. Digital has become the primary media for advertising and we are reaching critical mass in digital connectivity. Over 50% of the world is now active online. Source: see The Why of Digital... read more

The Why of Digital Media

The Why of Digital Media explains the who, why, what and how of both the book and the media. The book explains what you need to know about marketing online today! The short video below highlights the motivation for the book and reason I decided to give it away as a New Year’s gift... read more

My 2021 Digital Media Reward To Friends

In the spirit on New Year 2021, I am gifting my latest book “Digital Media” – Free to all friends – This is an Amazon Kindle Free-Days promotion. From January 4 to 8. The book has assisted many users to traverse the Internet and virtual reality. Internet has amplified with COVID lockup and everybody... read more

Global Tourism Reopening Strategies

Plans for the reopening of global tourism vary as to timelines and strategies due to the many different scenarios, level of and control of the virus and options on what are safe and feasible global tourism reopening strategies. This blog reviews informed views and thinking across a wide spectrum of professions and the media.... read more

Tourism Crisis Post-COVID-19 Now

Digital Media Was a Huge Change – But What’s Next? What to Expect in the Tourism Crisis Post-COVID-19. The time to act and plan is now. Get up to speed with digital media and website branding now. The question now is about survival and the trade is racing in with wise advise on how... read more

What is Website Strategy Process

The Website Strategy Process is a set of techniques and a system for perfecting your website presence and positioning to gain trust and build brand integrity. It was developed and perfected by the Power Marketing Consultant Network as a way to amplify your brand website for digital marketing.   Messaging, Hot Buttons & Website... read more

The Keys to Travel Marketing

Keywords as Vital Today as a Decade Ago The first book in the series Marketing Hotels and Tourism is the award-winning WEBSITE. It’s an illustrated guide to the WEBSITE process and marketing strategy. The book starts by evaluating the dramatic changes in hotel and tourism marketing in the digital age. Like everything in the... read more

Lessons From Thomas Cook’s Failure

  The failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations... read more
Marketing Strategies

My 2021 Digital Media Reward To Friends

In the spirit on New Year 2021, I am gifting my latest book “Digital Media” – Free to all friends – This is an Amazon Kindle Free-Days promotion. From January 4 to 8. The book has assisted many users to traverse the Internet and virtual reality. Internet has amplified with COVID lockup and everybody...
New Book Digital Media Marketing Practical Advice For Hospitality

New Book Digital Media Marketing Practical Advice For Hospitality

Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has followed up with Book 2 Digital Media Marketing for Hotel & Tourism Hospitality. The book is full of simple, fascinating ways to get ranked on Google, get featured in the press and across all media and ultimately to drive visitors to your SALES Funnel...

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