Great work by Dave Chaffey
We are working on this to take account of the lates marketing tactics to add value to travellers even before they start the planning process. Its not done in Tourism Marketing but highly effective in just about every sector is is aapplied. Whatch out for our EXCLUSIVE stoty on this soon.
In the meantime; to get an idea of where it is going consider realholidys’com dynamic packaging and visual bookings technology. These are a step in the direction of value up front. In the next iteration are laed magnets and trip wires. stay tuned for more.