21 Content Marketing Lessons from The New York Times – Jeffbullas's Blog.
The New York Times, a 150 year old media company steep in the tradition of broadcast media, took a hard look at the fast emerging publishing landscape and have an honest review of itself and its competitors. The review include not only Buzzfeed but Mashable, The Guardian, Vox, First Look Media, The Atlantic and Politico. The findings are very revealing, especially as it realates to content marketing as the new form of promotion.
Read more at http://www.jeffbullas.com/2014/06/19/10-lessons-new-york-times-content-marketing/#g2dMxv3hliyCRubf.99