Three years on from Google Panda, many travel sites struggle with traffic.
We have been watching this for a long time and set of alarms way back with hotel finder.. To show exactly what has happened over just two years we did this video (below) to illustrate how small loal hotels have disappeared off of search results.
As Paul Bennett, co-founder of tour company Context Travel, says:
“In most of our keyword searches the top 5 slots, which used to belong to small, local tour companies like us, are now occupied by high-spending distributors like Viator or travel Goliaths like TripAdvisor. They occupy the ad spaces at the top and on the side of the page, and as a result are awarded the top organic results, too.”