Content Marketing Digital Media Chapter 3

Content Marketing Digital Media Chapter 3

Chapter 3 and 4 of the Book Digital explains how content marketing is one of the most power marketing strategies in marketing hotels and tourism. Content Marketing is largely about story-telling and travel is the one greatest story landscapes. The book cover all the various forms and strategies of content marketing. It reviews video content […]

Content Marketing Chapter 3 Review

Content Marketing Chapter 3 Review

Imagine your hotel, tourism or service business being featured on Travel Weekly, Forbes Magazine, Huffington Post, CNN and INC. Would that make a difference? You bet it would! These sites get huge amounts of traffic and are high authority. Travelers will be impressed that your brand is there. And being featured in an article is […]

2016 Checklist to Maximize Revenues from Content Marketing -HEBS

2016 Checklist to Maximize Revenues from Content Marketing -HEBS

Checklist for Content Marketing Over 30% hotel website revenue is generated directly from listings on organic search engine results. That is, by being listed on search results when travel search for keywords is very good for business. Of course it is an average and is only effective for hotels that do have organic listings. That […]

17 Key Content Marketing Metrics to Get Tracking Today

17 Key Content Marketing Metrics to Start Tracking Today. Good common sense and inspiration in the article By Jeff Bullas. He has so much knowledge and experience to share. I thought i would add some of our experience but there really is not much to add. Its a pretty complete summary. As they say “the […]

Hot to Build a Content Marketing Pyramid: Create More With Less

Hot to Build a Content Marketing Pyramid: Create More With Less

The Content Marketing Pyramid: Create More With Less. My Buddy Errol Griffith will soon publish his new book on “Our Power of Choice”. He asked me for advise on what he should do. “Build your social network now” – I told him, then start to post notes and announcements to the network. To start you […]