
Source: Reality check: Airbnb still has a long way to…
Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
VisualBookingsTechnology & Tourism Marketing- Transforms BookingEngine to Travel Planning Systems – YouTube. This video is a detailed look at the on and off-site marketing and sales funnel activities for VBT. For more on the VBT planning and reservations see VBT overview. Visual Travel Planning Software Turns any Booking Site into a Interactive Sales Machine In […]
Digital Marketing trends that are changing how e market hotels and tourism destinations. Perhaps the biggest and most powerful force for change in travel marketing is Mobile, it is simple going to pull the foundation from under the pillars of all the established platforms. Mobile technology is playing havoc now but when coupled with the […]
Why less Is more – Skift In this, now famous study by psychologists Sheena Iyengar and Mark Lepper, consumers bought more when offered fewer choices. “With 24 flavors, 60% of the store’s customers stopped to taste test and 3% of the tasters bought jam. With six flavors, 40% of the store’s customers stopped to taste […]
36 Visual Content Creation Tools the Pros Can't Live Without. We know it is now clearly the age of visual communications. We have seen that our old sites with lost of content, but not a lot of visual content just are not as engaging as they used to be a couple of years ago. That’s […]
TripAdvisor Mobile Strategy: Forget Ads On Those Tiny Screens, Instead Optimize For Clicks And Commissions – Forbes. Its an interesting and maybe accurate prediction that the advertsing business model will not work on Mobile. To some extend we are seeing it fail even on the d4esktop as travelers just are not click on links, banners […]
Startup pitch: IBM's Watson powers new travel advice tool WayBlazer – Tnooz. Its been a long time in incubation but IBM Watson is on the move and its heading for travel Terry Jones, chairman of WayBlazer the first to use IBMs watson for a dedicate travel planning tool, first contacted with Manoj Saxena the GM […]
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