Marketing Hotels and Tourism (Markhat) brings you the best research and resources to help you master the internet, understand the new trends in digital marketing and how they apply to the hospitality and tourism industry.
Our mission is to help hotel and tourism professionals build sustainable brands, get more direct bookings and loyal customers.
We cover issues of brand differentiation, finding the Unique Selling Point of your business, completing keyword research and building search engine optimized websites and digital media marketing. We cover the latest trends in off site marketing, backlinking, content marketing, video production and multimedia promotions, press releases and special campaigns.
Marketing Hotels and Tourism alsos cover publishing: Books and magazines for the managers, owners and marketers. Writing travel stories to help build your brand, story telling and publishing is now a vital part of marketing your hotel or tourism brand. You will see articles on travel and photography, careers in hospitality and all subjects that can help you reach your goals and build successful market campaigns and a lasting brand.
Ian R. Clayton, Founder & Author
Markhat is a personal mission of Ian R Clayton, CEO of AXSES and the Tourism development and consulting arm of AXSES SCI in Barbados.
Ian is a creative writer with a deep knowledge of the latest strategies in marketing and online media. His work is insightful and on the ball, and usually has several typos that he cant see because of a bad case of dyslexia. We hope that you can appreciate the content and get past the spelling until the editors catches up with his work. When he remembers it he has articles edited.
Ian is an honours Graduated of Concordia University where he studied Business systems and Marketing (B.com). Post graduate work included studied in Computer Science at MSc complete All But Theses (ABT). He has been featured in the New York Times, the Financial Post and on TV in addition to countless articles on the Internet.
Ian has published several books and magazines. He is currently working on a travel story book and completing the trilogy of Digital Media, while developing innovative technology for hotels and destinations: Eg. PersonaHolidays.com Matchmaker.travel. He is a recipient of Atlantic Canada Award for Innovation in Technology.