Are you a hotel marketing dinosaur? | By Dave Spector.
Dave Spector suggest that many “hotel marketers are still stuck in the past when it comes to marketing… using the same old undifferentiated techniques year after year. By failing to evolve, these hotel marketing “dinosaurs” are endangering their property owner’s investments and their own livelihoods.”
Flip the OTAs, Harness your Bookings database and be Social..
“Marketing should be memorable, likeable, persuasive and truthful. Your marketing messages should showcase compelling photography and always, always offer a meaningful CTA (call to action) that leads to a frictionless direct booking experience (phone and/or web).
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