ASTA: Use of travel agents is up, as is their image – Travel Weekly.
ASTA study: An increasing number of travelers are using travel agents, and agents make vacations better.
The number of travelers who use now at 13% is up 2 percentage points from 11% in 2010.
59% of millennials, 53% of Generation X and 58% of baby boomers booked with an agent and indicated that vacations planned with travel agents were better than those organized without their assistance.
Those who used agents traveled more often, taking 4.7 trips in the past year versus 3.6 trips for those who didn’t use an agent.