The Keys to Travel Marketing

The Keys to Travel Marketing

Keywords as Vital Today as a Decade Ago The first book in the series Marketing Hotels and Tourism is the award-winning WEBSITE. It’s an illustrated guide to the WEBSITE process and marketing strategy. The book starts by evaluating the dramatic changes in hotel and tourism marketing in the digital age. Like everything in the digital […]

IGTV Marketing – Maximizing Stories, Highlights, Posts with Video

IGTV Marketing – Maximizing Stories, Highlights, Posts with Video

Setting up IGTV Marketing Instagram’s IGTV, used for marketing stories, highlights and posts with video, has taken a huge step forward as Instagram has added IGTV Integration. It is now an integrated platform that can be a powerful launch pad for promoting any product or service. This is especially true for hotels and tourism destinations. […]

Your Travel Story on Google News – Case Study

Your Travel Story on Google News – Case Study

The Story of the Barbados Historic Railway Movie Writing this blog on getting “Your Travel Story on Google News” began with a tour of the St. Nicholas Abbey Heritage Railway. I was looking for interesting content to post to my Lifestyles of the Artisan Instagram Account. I arrived early and took lots of photographs of […]

Lessons From Thomas Cook’s Failure

Lessons From Thomas Cook’s Failure

  The failure of┬áThomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations as […]