direct travel shopping

Online travel agencies (OTAs) are weakening amid intense pressure up and down the value chain, especially in the mature US market. Supplier sites are building relationships with the travellers and increasing their direct bookings resulting in improved cost and revenue:  Brand.com can be a cheeper distribution channel and an increased opportunity to merchandise and upsell to consumers.  See http://www.tnooz.com/2013/08/13/news/dark-days-for-online-travel-agencies/

Related is How travelers Shop..