Bid Data and Smart Travel Anlaytics Boosts Profits

According to McKinsey, big data leaders have 6% higher profits on average. Recognising the potential of big data, Avis Budget embarked on a voyage to become a data-driven business.

In this video presentation, Brian Dicker, VP Revenue Analysis & Decision Technology at Avis Budget, discusses how Avis Budget became a market leader in the field using data to more accurately forecast demand and grow revenue with price optimization analytics.

Key takeaways include:

People, process, technology – 3 key elements to a successful organisational transformation
How you can use the right data at the right time to drive profits
What the optimal balance between manual forecasting and automated RM systems is

Check out the conference on how to use big data for tourism – Click Here >>>

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