The Internet didn’t kill off Travel Agents (TAs) after all. The old TAs were supposed to be dead and buried by online sites such as Expedia, Booking.com and TripAdvisor. But, full-service TAs are booking more trips for travelers willing to pay an expert to develop smart itineraries.
In fact flights booked by traditional travel agencies increased 11 percent over the past four years.
The increase in use of Travel Agents is fueled by baby boomers like David and Carol Greenfield who usually plan their vacations on the Internet. But when they chose Japan for their vacation, they needed more than a mouse to fully experience a foreign culture and overcome the language barrier.
As travel gets more elaborate, with more options and alternatives and things to do, online agents may just not have the personal touche needed for the new adventure travellers.
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