New Report Reveals Just How Drastically Brand Engagement Is Plummeting on Facebook | The Content Strategist, by Contently.
Total engagement for the top 10 most-followed brands on Facebook has declined 40 percent year-over-year. This is largely as a result of FB changes to the position of post in the FB Newsfeed.
As they say “The bottom line? Build an audience that secretly belongs to a social media mob at your own peril, and don’t be surprised when the brands and publishers that own their audiences are the only ones that survive”.