Mobile offers economic way to market hotels.

The Mobile Marketing Association estimates the average business dedicates less than 1% of its marketing budget to mobile efforts. Yet it is less expensive and allows for greater creativity and experimentation: “There is no part of a mobile marketing effort that can’t be tweaked, enhanced, changed and tested against in order to gain insight about a message, a strategy or segment of the audience.”

Travellers use mobile devices daily, its a channel that is booming but still under-explored by most business marketers.

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