Nov 7, 2019 | advertising, instagram
Setting up IGTV Marketing Instagram’s IGTV, used for marketing stories, highlights and posts with video, has taken a huge step forward as Instagram has added IGTV Integration. It is now an integrated platform that can be a powerful launch pad for promoting any product or service. This is especially true for hotels and tourism destinations. […]
Oct 22, 2019 | advertising, contentmarketing, googlenews
The Story of the Barbados Historic Railway Movie Writing this blog on getting “Your Travel Story on Google News” began with a tour of the St. Nicholas Abbey Heritage Railway. I was looking for interesting content to post to my Lifestyles of the Artisan Instagram Account. I arrived early and took lots of photographs of […]
Mar 29, 2019 | advertising, digotal media marketing, New & Press, Social
,sSource: Is Facebook Organic Marketing Dead? : Social Media Examiner The answer to the question “Is Facebook Organic Marketing Dead” is Yes and NO. A lot of things that once worked just don’t move the needle anymore. Consider this “that average organic reach is now 1% to 6%.” Not impressive at all. And we now […]
Mar 27, 2019 | advertising, big data, New & Press
. Source: Tim Berners-Lee laments state of the web but offers hope for travel brands | PhocusWire When the Internets Creator says the Web is broken, the world listens! This article chronicles statements made by Tim Brenner at a recent Seminar. It consider the impact of what has happened and its implication for travel and […]
Mar 15, 2019 | advertising, New & Press
Source: Facebook Is Sunsetting Ad Relevance Source in Favor of These Metrics Digging For Detail Facebook’s relevance score is global summary of all positive feedback (i.e., clicks, app installs, video views), and negative feedback (i.e., someone clicking “I don’t want to see this”). Many factors are analyzed and summed up in one single “ad relevancy […]
Jan 20, 2017 | advertising, Marketing, Marketing Strategies, personalization
In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she says “Don’t […]
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