Jan 9, 2016 | advertising, OTAs
Online agents’ TV campaigns show ‘clear threat’ to established brands – Travolution.co.uk Steve Dunne, executive chairman of BrighterPR, says it is a watershed moment in tourism: “This year’s emergence of pure online brands moving into television marks a watershed moment in travel marketing. TV Advertising Builds Credibility “If you are on TV, you are a […]
Jul 24, 2015 | advertising, bookings, OTAs
http://searchengineland.com/google-is-now-rolling-out-a-new-interface-for-hotel-finder-225787 Hotel Finder was launched in 2011 and we have seen many upgrades since- The last video we did showed Google becoming more hotel friendly. Now it is looking like just another OTA. Here is a picture of the new interface: Here is our previous 2015 video on Hotel Finder In our previous MarkHat.com Update […]
Jul 9, 2015 | advertising, bookings
Advertising is Changing What we suspected for some time Google is adding commission based payment.Now Google adds bookings to its hotel finder paving the way for the worlds largest search engine to become the latest Online travel Agent (OTA). It is clear that advertisers are demanding more accountability and the old pay for ads or […]
Jun 18, 2015 | advertising, blogging, Social
Latest Research on Social Media May Shock you! Jeff Bullas has compiled a pile of amazing stats on what works in digital media. The research reveals surprising news on who are the social influencers. Shocking news really, and most of it very counter-intuitive. He credits Technorati Media for some of these insights but his work […]
Jun 17, 2015 | advertising, social media seo
Is Twitters new Video Autoplay Feature Enought to Keep it Alive- Media Post Recent research by Forrester shows marketers spending less on Tweets as Twitter struggles with sagging growth. They believe Facebook and other other social media offer better returns As Elliot said. “It seems to have lost touch with marketers.” Twiiter has now added […]
Feb 15, 2015 | advertising, visual marketing technology
36 Visual Content Creation Tools the Pros Can't Live Without. We know it is now clearly the age of visual communications. We have seen that our old sites with lost of content, but not a lot of visual content just are not as engaging as they used to be a couple of years ago. That’s […]
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