Pulling the Strings of Google Travel – Skift

Interview: The Puppet Master Pulling the Strings of Google Travel – Skift. “We are getting started in travel. Although there currently are hints of integrating Google’s disparate travel offerings, you can definitely expect more of that in the future, particularly through search.” So says Richard Holden, Product management for AdWords, who about a year ago […]

Anonymous in the Social Age

Anonymous in the Social Age

I posted a link to an article about Booking’com to Facebook. To be exact I posted it to buffer an automated service that schedules links out to several of my profiles including Facebook. The post looked like this (see on right) – A snipet of the article and a HUGE Ad featuring Booking’com.  Now I […]

Less than 1% of marketing budgets go to mobile

Mobile offers economic way to market hotels. The Mobile Marketing Association estimates the average business dedicates less than 1% of its marketing budget to mobile efforts. Yet it is less expensive and allows for greater creativity and experimentation: “There is no part of a mobile marketing effort that can’t be tweaked, enhanced, changed and tested […]

TripAdvisor, Hotwire Top Travel Site Ads

MediaPost Publications TripAdvisor, Hotwire Top Travel Site Ads, Study Shows 04/15/2014. “Ads can succeed several ways, whether they engage through a relevant message or empathy,” he said. “A straightforward approach as to what makes Trivago different than other search travel sites seems to work for the site.” Josh Berger, research director at Phoenix Marketing International. […]

Priceline Says Facebook Ads Don;t Drive Bookings- Bloomberg

Priceline Seeks Results From Facebook as Google Wins Ads – Bloomberg. “For Facebook and Twitter, we have endless amounts of money. But we haven’t found anything there.” Chief Executive Officer Darren Huston said yesterday in an interview at Bloomberg’s New York headquarters. The comments lead the discussion as to which digital marketing media are most […]

Hotel guests read 6-12 reviews before booking

Hotel guests read 6-12 reviews before booking, says new TripAdvisor survey. Its not surprising that 80% of those surveyed read at least 6-12 reviews before making their decision, and they’re most interested in recent reviews that will give them the freshest feedback. TA is remaking itself as a hotel friendly marketing company. Its meta search […]