Key Trend for 2015: The Customer Journey Moves to Center Stage | ClickZ
According to this article by ClickZ Automation is now mainstream with leading brands. The move is taking advantage of the latest strategies and technologies of digital marketing which are embracing automation and systematization.
“Mainstream” marketers are harnessing marketing automation technologies and using their digital marketing platforms to increase efficiency and effectiveness – scheduling their emails out over time, using automation for projects like drip nurtures, or replicating campaigns for new events or product launches.” .. ClickZ
The article also points out that Leading Brands are getting better results with these digital technology and helping shoppers along the journey by offering meaningful content, appropriate follow-up with information to encourage conversion and create lifetime loyalty.
Automation which was once considered spam is now an essential part of marketing. It is simply impossible to keep on top of your market with out it. For more like this see the evolution of hospitality marketing
Also see related article on trends in hospitality >>>
Upping the Ante: The Evolution of Hospitality Technology In 2015, by Bernard Ellis.
This artice is timely, as we see marketing becoming more automated with each new piece of software that helps you post to blogs and announce your news to the Press and to your social network.
2015 promises to be an important year for hotel and tourism companies to implement the latest technology to automate, minimize costs, increase efficiency and gain better market positioning.
As Bernard Ellis, Vice President of Industry Strategy, Infor Hospitality says: “Hoteliers should closely examine how the technologies outlined here can be implemented in the back office to help boost productivity and enable faster, better informed decision-making. Those who remain on the technological forefront will be poised for the greatest success as we enter the new year.”
For example Bernard points out that 33 percent of hotel are already using cloud-based applications for property and revenue management. Property management system will move to the cloud for “cost savings, enhanced guest services, increased revenue, and improved operational efficiency.”
The evolution of hospitality business is authomation
Ellis also notes that hoteliers are recognizing the need to improve Human Resources management and Training and says that “A movement has begun to shift from out-of-date HR practices to HR of the future, which is grounded in automation and analytics-based decision-making.”
The article hits home on this important point that automation is the key to the future. Things move to quickly now to rely on out dated manual practices and we are are now firmly in the world of sytemized marketing and process. Its odd as hoteliers are very much “hands on managers” who, on the whole, are not interested in learning about systems and process.
According to Ellis they time to start is now.
Digital Intelligence for Hospitality and Travel: The technology landscape. – The Analytic Hospitality Executive.
We are already in the digital age but it is still just the beginning of the beginning, as Churchill would say not event the end of the beginning. Its a good time to start thinking about how your hotel and tourism marketing is automated. Automation is a must, we cannot keep up with event the latest Google changes let alone the entire world of change.
What we tend to get wrong in understanding technology that does things for us, is that its real value is not just that it does it, it is much more about what it knows. Automation systems are knowledge systems that should be updated with the latest big data experience and know-how. The new robots of the digital age are massive intelligent systems that we will need to work with to stay on target with our industry and our customers.
We simple cannot keep up if we try to do it all ourselves, mostly because we will not know what to do!