Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
. Source: Tim Berners-Lee laments state of the web but offers hope for travel brands | PhocusWire When the Internets Creator says the Web is broken, the world listens! This article chronicles statements made by Tim Brenner at a recent Seminar. It consider the impact of what has happened and its implication for travel and […]
As businesses of all types try to provide more personalized experiences for customers, they are drawn to what we call Big Data. Big Data is the entire collection of information about your guests and your target market. It can be used to find out more about customer preferences, buying habits and markets. It can also […]
The secret to getting direct bookings is to target and engage travellers who are planning to visit your destination in the near future. Big data does not capture these buyers as eHoteler confirms – the answer lies in smart data marketing. MARKHAT offers a winning strategy for advertising and re-targeting. Source: Smart data marketing in […]
Understanding Big Data Source: — SnapShot – Hotel Analytics Tourism suppliers have access to loads of data from Google Analytics that show travelers behavior and source of visit to your website to Facebook analytics of your posts. But how you use that information is open to all sorts of interpretations, options and misunderstanding. This infographics […]
Hotels are embracing data that looks to the future “Big data” and, more recently, “machine learning” are buzzwords in the travel industry. Source: Big Data + Machine Learning Equals Predicting Future Outcomes for Hoteliers | nSight for Travel It is always challenging to think of the future and predict what may happen and when. Mostly […]
According to McKinsey, big data leaders have 6% higher profits on average. Recognising the potential of big data, Avis Budget embarked on a voyage to become a data-driven business. In this video presentation, Brian Dicker, VP Revenue Analysis & Decision Technology at Avis Budget, discusses how Avis Budget became a market leader in the field […]
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