Dec 10, 2013 | advertisng, automotaion, big data, Marketing Strategies
Digital Intelligence for Hospitality and Travel: The technology landscape. – The Analytic Hospitality Executive.
We are already in the digital age but it is still just the beginning of the beginning, as Churchill would say not event the end of the beginning. Its a good time to start thinking about how your hotel and tourism marketing is automated. Automation is a must, we cannot keep up with event the latest Google changes let alone the entire world of change.
What we tend to get wrong in understanding technology that does things for us, is that its real value is not just that it does it, it is much more about what it knows. Automation systems are knowledge systems that should be updated with the latest big data experience and know-how. The new robots of the digital age are massive intelligent systems that we will need to work with to stay on target with our industry and our customers.
We simple cannot keep up if we try to do it all ourselves, mostly because we will not know what to do!
Nov 12, 2013 | big data, Marketing
Digital Hospitality, AKA Predictive Personalization | ClickZ.
There is a fine line to be drawn between using big data to pry into people in order to serve them better. Some don’t mind but a surprising number object to the Big Brother Bid data.
Image courtesy of JWT Intelligence
Yet it is inevitable and its been around for sometime already. In 1999 we launched a dynamic packaging system called Realholidays.com that tracked every click and associated that with personality traits. over time it got surprisingly accurate and some guest were amazed. No one was upset and one changed their marriage date to be able to book the hotel suggested.
But, the issues is bigger now as systems and databases know so much and track us even when we are not aware and certainly not consenting. That can be an invasion of privacy. Just because it can be done dies not mean we have to do It.. Read the article it is food for thought. Click here >>>
At AXSES we work with these issue as we build more relevant systems like Visual Planning and Bookings – merged with dynamic packaging and matchmaker technology developed by Realholidays.com
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