Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
Advertising is Changing What we suspected for some time Google is adding commission based payment.Now Google adds bookings to its hotel finder paving the way for the worlds largest search engine to become the latest Online travel Agent (OTA). It is clear that advertisers are demanding more accountability and the old pay for ads or […]
Why less Is more – Skift In this, now famous study by psychologists Sheena Iyengar and Mark Lepper, consumers bought more when offered fewer choices. “With 24 flavors, 60% of the store’s customers stopped to taste test and 3% of the tasters bought jam. With six flavors, 40% of the store’s customers stopped to taste […]
IHG and Amadeus to create next generation reservations – Next Generation Bookings>>>: The new Next Generation Bookings system is going to be using the cloud-model and will replace HOLIDEX, IHG’s proprietary reservation system. The next-generation GRS evolves IHB systems, and connect to GRS and hotels directly through a separate, state of the art interface. It […]
Booking Flights and Hotels: Online Agents or Direct? – NYTimes.com. Its an age old battle; Direct Booking VS Agents. Now it seems Agents, especially Online Travel Agent like Expedia, Booking.com and others, are loosing out to airlines as travelers often find better deals, upgrades and extras on the airline sites. So the forcast by some […]
Mid-Year Review: The Rising Tide of Mobile Bookings – How Hoteliers Can Stay Afloat : HeBS Blog. Stats Tell the Story Percent Increase/Decrease in Results in First Half 2014 vs. First Half 2013: Source Pageviews Visits Bookings Nights Revenue Mobile 58.0% 50.9% 86.6% 61.1% 123% Tablet 11.7% 14.8% 18.0% 16.7% 10.5% Desktop -13.8% –15.7% -4.4% […]
Major Booking Sites Still Won’t Allow Purchases in TripAdvisor’s App – Skift. Not having a booking engine of its own or the huge database of hotel rooms and rates that the OTAs have Trip advisor has been scrambling to partner with site like booking.com and Expedia for its new booking app. It has not convinced […]
Setting up IGTV Marketing Instagram’s IGTV, used for marketing stories,…
The Story of the Barbados Historic Railway Movie Writing this…
,sSource: Is Facebook Organic Marketing Dead? : Social Media Examiner…
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