Tourism Crisis Post-COVID-19 Now

Tourism Crisis Post-COVID-19 Now

Apr 23, 2020 | branding

Digital Media Was a Huge Change – But What’s Next? What to Expect in the Tourism Crisis Post-COVID-19. The time to act and plan is now. Get up to speed with digital media and website branding now. The question now is about survival and the trade is racing in with wise advise on how to […]

Re-Branding in the Digital Age to Preserve SEO

Re-Branding in the Digital Age to Preserve SEO

Sep 1, 2015 | branding, SEO

When a Name Change Can Destroy Search Rank I was recently leading a re-branding initiative for a hospitality business so this article caught my eye. Should have read it before the project perhaps but re-branding in the digital age is a long term project and we learn and adapt as we move forward. In the […]

Re-imagining Advertising – ReBrief YouTube

Feb 10, 2015 | advertising, branding

▶ Project Re: Brief: A Film About Re-imagining Advertising – YouTube. This video says it all.. You may have seen it already as it dates back to 2012 but it is totally relevant to today. Technology is making it possible to interact with markets in a way hardly imagined. In this video the most famous […]

Brand Culture: Marriott Online Video Leads Hotel Industry | VideoInk

Dec 31, 2014 | branding

Marriott Paving the Way in Online Video for Hotel Industry | VideoInk. We have mention Brand Culture a few times in 2014 and speculated how it might be applied in tourism. Well here is the detailed example of just what Mariott is doing to create its own Brand Content. Marriott is targeting the “next generation” […]

The Independent Traveler | TravelersInsights Brand Culture

The Independent Traveler | TravelersInsights Brand Culture

Sep 29, 2014 | branding, Publishing

TravelersInsights & Brand Culture. In our ongoing series of the new digital brand culture, this is a perfect example of the trend we discussed on the recent blog on new brand culture in the digital age. The Barbados Tourism Encyclopedia along with many tourism destination marketing authorities are now in the business of self publishing, […]