Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
When a Name Change Can Destroy Search Rank I was recently leading a re-branding initiative for a hospitality business so this article caught my eye. Should have read it before the project perhaps but re-branding in the digital age is a long term project and we learn and adapt as we move forward. In the […]
▶ Project Re: Brief: A Film About Re-imagining Advertising – YouTube. This video says it all.. You may have seen it already as it dates back to 2012 but it is totally relevant to today. Technology is making it possible to interact with markets in a way hardly imagined. In this video the most famous […]
How to Deal with Travel Writers, Part 1: Bloggers vs. Journalists | Mark Chesnut. This is a great adjunct to our series on Brand Culture. It highlights the merger of journalism, blogging and online media in the travel market. In addition to pointing out the changes in the media, the article offer useable advice on how to […]
Marriott Paving the Way in Online Video for Hotel Industry | VideoInk. We have mention Brand Culture a few times in 2014 and speculated how it might be applied in tourism. Well here is the detailed example of just what Mariott is doing to create its own Brand Content. Marriott is targeting the “next generation” […]
TravelersInsights & Brand Culture. In our ongoing series of the new digital brand culture, this is a perfect example of the trend we discussed on the recent blog on new brand culture in the digital age. The Barbados Tourism Encyclopedia along with many tourism destination marketing authorities are now in the business of self publishing, […]
What Brand Journalism and The New Brand Culture Means to Tourism Marketing — Gigaom Tech News and Analysis. The article by Giganom is very relevant to tourism thought it was not direct to this market at all. The fact that Public Relations (PR) professionals now outnumber journalists 4 to 1 gives some indication of what […]
What are Bookmarks? Bookmarks are links from social media accounts…
Social media is supplanting search as the go-to source for…
Google leads you into a new travel search experience on…
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