How to Build Brand Awareness for Your Business

How to Build Brand Awareness for Your Business

How to Build Brand Awareness for Your Business. With all the moves by Google and the search engines to list only authority sites in the first page search results, your brand is become in some cases more important than your keywords. In this blog, Neil shows you how to start building your brand online. As […]

Millennials in 4 years will be 60% on our Business says Marriott

Bill Marriott: Where hotels are going and the new Millennials. “In four years, 60% of our business will be millennials,” says Mr. Marriott, who adds with a laugh, “All of us old folks are moving on.” Mr. Marriott says the company now pulls data focus, groups, research and from social media. As an Example, it […]

Disney Restricts OTAs From Buying Their Search Terms

Disney to restrict travel sellers from buying search terms. What a lesson for hotel brands who find that their ranking on search results has dropped off of page 1 as OTAs and other vendors bide top dollar for the placement. The new Disney policy, effective on Jan. 1, 2015 will also add a clause to […]

Who’s Really Controlling Your Destination Brand?

Who’s Really Controlling Your Destination Brand? PART ONE – Small City Branding Around the World. Branding is evolving to fit into the social world and the digital age. This article looks at ideas at the heart of the brand. Some say that consumers now control brands marketing organizations are no longer needed. But can the […]