Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
What Brand Journalism and The New Brand Culture Means to Tourism Marketing — Gigaom Tech News and Analysis. The article by Giganom is very relevant to tourism thought it was not direct to this market at all. The fact that Public Relations (PR) professionals now outnumber journalists 4 to 1 gives some indication of what […]
New Report Reveals Just How Drastically Brand Engagement Is Plummeting on Facebook | The Content Strategist, by Contently. Total engagement for the top 10 most-followed brands on Facebook has declined 40 percent year-over-year. This is largely as a result of FB changes to the position of post in the FB Newsfeed. As they say “The […]
How to Build Brand Awareness for Your Business. With all the moves by Google and the search engines to list only authority sites in the first page search results, your brand is become in some cases more important than your keywords. In this blog, Neil shows you how to start building your brand online. As […]
Bill Marriott: Where hotels are going and the new Millennials. “In four years, 60% of our business will be millennials,” says Mr. Marriott, who adds with a laugh, “All of us old folks are moving on.” Mr. Marriott says the company now pulls data focus, groups, research and from social media. As an Example, it […]
Disney to restrict travel sellers from buying search terms. What a lesson for hotel brands who find that their ranking on search results has dropped off of page 1 as OTAs and other vendors bide top dollar for the placement. The new Disney policy, effective on Jan. 1, 2015 will also add a clause to […]
Who’s Really Controlling Your Destination Brand? PART ONE – Small City Branding Around the World. Branding is evolving to fit into the social world and the digital age. This article looks at ideas at the heart of the brand. Some say that consumers now control brands marketing organizations are no longer needed. But can the […]
Digital Media Was a Huge Change – But What’s Next?…
When a Name Change Can Destroy Search Rank I was…
▶ Project Re: Brief: A Film About Re-imagining Advertising –…
Twitter
Recent Comments