Content Marketing Digital Media Chapter 3

Content Marketing Digital Media Chapter 3

Chapter 3 and 4 of the Book Digital explains how content marketing is one of the most power marketing strategies in marketing hotels and tourism. Content Marketing is largely about story-telling and travel is the one greatest story landscapes. The book cover all the various forms and strategies of content marketing. It reviews video content […]

How to Write for the Web—Moz Strategy to Increased Engagement

How to Write for the Web—Moz Strategy to Increased Engagement

How to Write for the Web 16%  of people will actually read a full blog, and that has been consistent over two decades. It seems we have not learned how to write articles and blogs for Internet users. Dan Petrovic illustrates his approach to creating blogs that will increase engagement. In this article Dan also […]

How Fragmented Marketing is Killing Business

How Fragmented Marketing is Killing Business

This blog on Fragmented Marketing is part of the AllCast Power Marketing Consultants private members DVD video and audio collection. These are tapes by PMC founder Diego Rodriguez that cover 17 areas of market strategies and tactics used in the PMC network. AllCastMarketing is making several of these available to members and for now membership […]

Snackable Content is the New Marketing Agenda

How marketing has changed to snackable content snips with high visual engagement From Tourism Encyclopedia to Focused Call to Action When we built the largest and most successful destination portal for the cCaribbean island of Barbados, we called it the Barbados Tourism Encyclopedia, which was true to its intent and our aim to provide the […]

17 Key Content Marketing Metrics to Get Tracking Today

17 Key Content Marketing Metrics to Start Tracking Today. Good common sense and inspiration in the article By Jeff Bullas. He has so much knowledge and experience to share. I thought i would add some of our experience but there really is not much to add. Its a pretty complete summary. As they say “the […]