Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
Difference Between Content Marketing, Social Media Marketing and SEO. Its seems unnecessary, I thought when i read this, then i talked a hotelier friend and it was clear that they were not at all clear on what was what in SEO, Content and Social. This article gives a good overview of the separate activities but […]
5 Presentation Predictions for 2015. Slideshare, a linkedIn company has recently added Haiku Deck to its long list of documents and keynote presentations. Earlier this year it added Video. It is the beginning of the full migration of video, animation and presentation solutions and taste of what may be coming in 2015. In this 5 […]
Twitter tells Travel Tech Show at WTM to target moments not markets in travel. There are several gems of advice in this roundup of WTM. Targeting moments vs markets is catchy, but not in my mind a sustainable strategy. Moments are transient and markets are more permanent, I do not think that moments identify or […]
How to Deal with Travel Writers, Part 1: Bloggers vs. Journalists | Mark Chesnut. This is a great adjunct to our series on Brand Culture. It highlights the merger of journalism, blogging and online media in the travel market. In addition to pointing out the changes in the media, the article offer useable advice on how to […]
The Content Marketing Pyramid: Create More With Less. My Buddy Errol Griffith will soon publish his new book on “Our Power of Choice”. He asked me for advise on what he should do. “Build your social network now” – I told him, then start to post notes and announcements to the network. To start you […]
In our lastest campaign we have a couple of dozen video, just as many blogs and articles and nearly as many press releases. Now it is getting impossible to manage all of that without an editorial calendar and in my research I found this from coschedule. It does not look like it is what I […]
Keywords as Vital Today as a Decade Ago The first…
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Source: BMW Redesigned Its Website to Focus On Content In…
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