The Book Digital Media by Ian R. Clayton, a New York Times featured tourism authority, summarizes what you must understand about Digital Strategies for Hospitality and Tourism.
Digital Media is stacked with twenty years of wisdom and effective strategies that anyone can put into effect now. It is an easy-to-read guide that will help anyone in tourism and comes with access to a variety of vital reports and membership to a book owners mastermind group.
The answer to the question “Is Facebook Organic Marketing Dead” is Yes and NO. A lot of things that once worked just don’t move the needle anymore. Consider this “that average organic reach is now 1% to 6%.” Not impressive at all.
And we now see that blog posts linked out of Facebook get the lowest reach an engagement.
Video is King
Then on the other side of the coin we learn that Video is King – that is so load as it is native to Facebook and you load an original video to your Facebook page. Don’t even bother to share YouTube Video! They will just be seen by your friends, perhaps, and have no reach at all.
If you do upload a quality engaging video, BuzzSumo tells us that it will “outperforming photo and still image posts by 73%.” That is because Facebook sees its future in Video. It is closely watching the migration of television viewers and advertisers to digital media and the internet.
The article also gives tips on the various format and forms of video that you can use on Facebook. It explains the merits of each and is good reading for anyone panning to use video marketing on Facebook. For that matter, it applies well to any social media.
Advertising is the Future
Of course the future for Facebook is in Advertising and to some extent that works. Their recent update on Ad Relevance and tracking will help advertisers asses their results. The question is will Facebook be relevant as the digital world transforms and new sites like Instagram steam roller into engaging travelers and inspiring them to look, book, and convert at a greater rate than Facebook.
Read the article for full details of what might be the better strategy for your Facebook social activity in the new digital divide.
Ian R. Claytons book on DigitalMedia for hotels tourism is in the news and featured in Trade magazines like Travel & Leisure and Travel Weekly along with dozens of other top media outlets. The Press Release is picked up by 400 news sites including by Marketers Media, Wall Street Select, Silicon Valley and many others.
Hotel DigitalMedia Marketing includes tips and case studies on building an online network and sales funnel that delivers results. It shows how to avoid many of the most common mistakes in content marketing that can stop interest dead in its tracks. Vital information on the new Rank Brain and other issues that are essential to understand in the digital world.
Here is the Press Release for Travel & Leisure Magazine
As the Travel & Leisure Press Release says “Digital Media cuts through the hype with real examples and case studies backed up by 20 years of experience and wisdom. Readers will likely find a particular interest in the fact that Ian R. Clayton is an independent consultant giving straightforward unbiased advice. ”
Clayton has a background in Computer Science, graduating with honours studying at McGill and Concordia University in Montreal Canada. Ian has spent years helping clients and colleagues understand the complexities of the new digital landscape.
His passion to help has led him to be a prolific blogger, creating his own bogging and video platform and magazines, while writing educational and how-to books for business owners, managers, marketers and professionals.
Digital Media Marketing Book for Business
– Expand Your Horizons
Founder of the Most Visited Caribbean travel site in Barbados for 20 years in a row! Best selling author Ian R. Clayton is now sharing valuable insights, tips and resources in his book “Digital Media Marketing”
Do you need to drive additional traffic to your site using Digital Marketing?
Do you need invaluable insights into digital marketing?
Is your site prepared for the New changes to Googles’ Site Ranking System?Goggle has once again changed its site ranking system and most marketers are doing it all wrong!See what this means (1 minute video) https://youtu.be/P2oP34_ZQEM
Is your Marketing team knowledgeable abut these new digital marketing changes?
Ian (CEO AXSES Systems Caribbean Inc and best selling Author of WEBSITE.
Winner of Atlantic Canada Opportunity Agency Award for Technology Innovation).
The Case For Business
The tips, techniques, tools and resources shared by Ian in this remarkable book apply to any business, any industry, profession, trade, charity or service. While the examples and illustrations are related to tourism the strategies, resources and techniques apply to anyone marketing anything today. In his video of the opening introduction for the book, Ian shows you why the book is so important. Everything is digital and no matter what you market, promote, share or communicate, digital media is a powerful medium that cannot not be ignored. The book will help you harness the power of digital communication on the Internet. It will help you get featured in the right channels and seen by the people who are most likely to buy your products, use your service or fund your cause, no matter what you message is.
Chapter 3 and 4 of the Book Digital explains how content marketing is one of the most power marketing strategies in marketing hotels and tourism.
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