Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
Triptease is in the business of helping Hotel to get more direct booking. It offers cost compare services for hotel website that will show all rates across Online Travel Agent (OTA) channels. In its studies it has found that travellers prefer booking direct. Here is what they say: “When guests see price parity, surely they […]
According to recent studies, the Metasearch Direct Marketing Channel for Hotels is working well for small hotels. Using the latest technology, a hotel can now get listed on the metasearch engines to get more direct bookings at a lower cost than with the competing Online Travel Agents (OTAs). As Max Starkov, CEO of HeBS Digital, says: […]
Every Shop Owner knows the Value of Re-targeting If you have ever been a shop owner or brick-and-mortar sales person you know the feeling: the urge of wanting to run after a customer that comes in, looks around, seems genuinely interested then walks out of your shop empty-handed. Perhaps you could run down the road […]
Why Book Direct examines how a small villa resort attracts more travelers to book directly on their own website. It is a case study of their experience and the steps they took, staring with the launch of their BookDirect blog and web page on the benefits of booking direct. It outlines many extras and special […]
A new online travel agency (OTA) Hotel Bonanza Offers Hotel Booking at 8 Percent Commission and other perks! Source: Startup pitch: Hotel Bonanza wants to redress the shaky hotel-OTA relationship This Blog, by Linda Fox of Tnooz, covers the Startup Hotel Bonanza, a new OTA working with hotels at only 8% commission. That’s good news […]
Brands Target OTAs Offering Lower Rates For Booking Direct Source: More hotels offer discounts for booking directly An example of how Hotel BookDirect War Heats up as OTAs Fire Back, take a look at this dialogue: Melissa Maher, senior vice president of the Global Partner Group for Expedia, says “having hotel chains offer a variety […]
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The failure of Thomas Cook, a huge travel brand, should…
Consequently, Chapter 4 Digital Media Review and Bonus is now…
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