The Secret to Getting Direct Bookings With Smart Data Marketing

The Secret to Getting Direct Bookings With Smart Data Marketing

The secret to getting direct bookings is to target and engage travellers who are  planning to visit your destination in the near future. Big data does not capture these buyers as eHoteler confirms – the answer lies in smart data marketing. MARKHAT offers a winning strategy for advertising and re-targeting. Source: Smart data marketing in […]

Booking.com Darren Huston on Direct Bookings vs OTAs

Booking.com Darren Huston on Direct Bookings vs OTAs

Darren Huston on Business in Dubai Talks about Direct vs OTA Bookings Booking.Com – “The Cheapest way for Hotels to do Paid Marketing” CEO of Booking.com Darren Huston on Direct Bookings vs OTAs says emphatically that Booking.com is the cheapest way for hotels to market: “First of all, we always pride ourselves on being the […]

Hotel Room Showing Up on Fake OTAs

Hotel Room Showing Up on Fake OTAs

If you want to book a hotel room online, watch out for fakes and phones. Source: Bamboozled: Did you just book a fake hotel room? | NJ.com Hotel booking and vacation rentals scams are on the rise driven mostly by unscrupulous on line agents offered fake rentals for properties they had no right to rent. […]

It Pays to Book Direct – Marriott

It Pays to Book Direct – Marriott

Marriott Takes the Bull by the Horns With all the talk of decline in referrals from OTAs and the counter trend in growth of direct bookings for XYZ generations, Marriott has taken the bull by the horns and wrestling OTA bookings to the ground. Their new campaign “it pays to Book direct” is a bold […]