Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
The failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations as […]
In this article on “How BlockChain Can Radically Change Travel” we look at two articles one by Skift that goes well below the surface of how to get more direct bookings. In-face we look at a chain of action and technologies that are soon going disrupt the entire travel bookings landscape. It will make it […]
Understanding Millennials, Generation X to Z & How they are Changing Travel There has been a lot of talk recently on how millenials are changing travels. They are the latest wave of the new generations that are now having a significant impact on tourism. Like impact-generations before them they bring a new set of ideals […]
Travel Bookers Prefer Hotel Websites A new study by Criteo and PhoCusWright shows that 41% booked using an airline website or app, vs. 26% who used an OTA. The same was true for hotel bookings. Over 33% choose to book via the hotels website or app whereas only 25% booked through an OTA. The trends […]
I posted a link to an article about Booking’com to Facebook. To be exact I posted it to buffer an automated service that schedules links out to several of my profiles including Facebook. The post looked like this (see on right) – A snipet of the article and a HUGE Ad featuring Booking’com. Now I […]
Disney to restrict travel sellers from buying search terms. What a lesson for hotel brands who find that their ranking on search results has dropped off of page 1 as OTAs and other vendors bide top dollar for the placement. The new Disney policy, effective on Jan. 1, 2015 will also add a clause to […]
Plans for the reopening of global tourism vary as to…
The Website Strategy Process is a set of techniques and…
Keywords as Vital Today as a Decade Ago The first…
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