How to Avoid Getting Slaughtered by Penguin 3.0. This article…
HubSpot Blog take a dive inside of what is driving SEO and overviews tool that can help you measure analyze and correct your Search Engine Marketing Strategies
Round of 10 Best Tools for SEO
This article is a great roundup of tools you need to really be in the Search Engine Optimisation (SEO) game. SEO is always changing as search engine, especially Google, are constantly updating their systems to make search more effective. They do this to make search more relevant and to counter the spam and black hat gamers who try to trick search into listing their site above all else.
How Black Hat and Honest Mistakes can Kill your Marketing
Tricking search engines may be the wrong word to use as tricks don’t work – you have to do the work but in some cases gamers can orchestrate and manipulate results by creating lots of links back to your site and using tactics that are not natural. That is precisely what search engines try to eliminate with program (algorithm) updates.
The tools listed here are to help you check your sites validity and alert if you are running fowl of the rules, and to correct the errors where possible. As the report says “Have you ever purchased links? Spammed the comments section on a string of blogs using the same message and link? If so, we’ll forgive your bad judgment just this once … but Google won’t.”
Running Foul of SEO Rules is too Easy
That is the point you may make a mistake and it is getting easier and easier to run afoul of the SEO rules because on one had too many SEO marketers don’t care about them or don’t know them, and on the other you can easily do things naturally and mess up by using too many keywords in your content or the links to your sites.
Tools to the Rescue!
So one of the tools is to help you Remove’em: “Artificial or unnatural links have the potential to seriously hurt your search ranking. To clean them up, check out Remove’em” Its cost from at $99/mo to subscribe but it is necessary if you run afoul of rules and standards.
Their are other option some of them free but they don’t all do the same thing, the report outlines the features of each.
A free tool is HubSpot’s Website Grader, it helps you discover SEO opportunities. The latest version does that and more analyzing Performance, Performance, SEO and Security.
10 Tools to Help your SEO and Search Marketing
Its a long article with 10 tools that can help you market you site and your product –
its well worth checking out at HubSpot >>>>
More About SEO – signup at Tourism Marketing Machines for Free tutorial and all about SEO – its geared to tourism but it applies to all industries.