Tools to Keep you informed & Ontop of SEO Strategies

Tools to Keep you informed & Ontop of SEO Strategies

Aug 6, 2015 | google penalty, SEO

tools to fix your SEO

Top tools to fix your SEO

HubSpot Blog take a dive inside of what is driving SEO and overviews tool that can help you measure analyze and correct your Search Engine Marketing Strategies

Round of 10 Best Tools for SEO

10 tools to analyze & fix your SEOThis article is a great roundup of tools you need to really be in the Search Engine Optimisation (SEO) game. SEO is always changing as search engine, especially Google, are constantly updating their systems to make search more effective. They do this to make search more relevant and to counter the spam and black hat gamers who try to trick search into listing their site above all else.

How Black Hat and Honest Mistakes can Kill your Marketing

Tricking search engines may be the wrong word to use as tricks don’t work – you have to do the work but in some cases gamers can orchestrate and manipulate results by creating lots of links back to your site and using tactics that are not natural. That is precisely what search engines try to eliminate with program (algorithm) updates.

The tools listed here are to help you check your sites validity and alert if you are running fowl of the rules, and to correct the errors where possible. As the report says “Have you ever purchased links? Spammed the comments section on a string of blogs using the same message and link? If so, we’ll forgive your bad judgment just this once … but Google won’t.”

Running Foul of  SEO Rules is too Easy

That is the point you may make a mistake and it is getting easier and easier to run afoul of the SEO rules because on one had too many SEO marketers don’t care about them or don’t know them, and on the other you can easily do things naturally and mess up by using too many keywords in your content or the links to your sites.

Tools to the Rescue!

So one of the tools is to help you Remove’em: “Artificial or unnatural links have the potential to seriously hurt your search ranking. To clean them up, check out Remove’em” Its cost from at $99/mo to subscribe but it is necessary if you run afoul of rules and standards.

Their are other option some of them free but they don’t all do the same thing, the report outlines the features of each.

A free tool is HubSpot’s Website Grader, it helps you discover SEO opportunities. The latest version does that and more analyzing Performance, Performance, SEO and Security.

10 Tools to Help your SEO and Search Marketing

Its a long article with 10 tools that can help you market you site and your product –
its well worth checking out at HubSpot >>>>

More About SEO – signup at  Tourism Marketing Machines for Free tutorial and all about SEO – its geared to tourism but it applies to all  industries.

 

 

How to Avoid Getting Slaughtered by Penguin 3.0

May 14, 2014 | google penalty

How to Avoid Getting Slaughtered by Penguin 3.0.

This article archives the various version of Penguin and what the target and who got hit.

ANCHOR TEXT is Bad for you

So if you were not hit with 2.0 make sure you are on the right track for 3.0 – and one he big issues Neil wants us to understand that Anchor is on its way out. In fact, even more that 1 in 100 links back to your site with optimized exact match keywords in the link might hurt you.

Neil says: “You should get rid of the exact match anchors. You probably have lots of URL anchors. These are not exact match. An exact match anchor occurs when the non-URL title of the page corresponds to the anchor text. In the example mentioned above, “cheap cell phones” is going to example.com/cheap-cell-phones. This is an example of a link that should be removed.”.

What will Penguin target Next?

Anchor-text | Low-quality backlinks | Links from Private  Blog  Networks | Paid Links

Are you at risk?

Penguin 2.0 didn’t affect every site, and neither will Penguin 3.0. To play it safe, you should always be auditing your content and link profile. To find out if you’re at risk for Penguin 3.0, first find out if you were affected by Penguin 2.0.

 

 

How to Diagnose a Google Penalty

Jan 19, 2014 | google penalty, site penalty

How to Diagnose a Google Penalty.

There are quite a few penalties flying around that you may not even know about. For some on Word Press you need to be sure that you tone down some of the SEO related plugins. For many  sites G has added page rank adjustments based on what it thinks are bad practices, they can ban a site de-index it, create a penalty or filter and you may not even know it.

This article will help you find out if your site has a penalty etc and offers advise on how to fix it. Its a valuable resources when the gateway to the internet become the Gatekeeper!  I cover that idea in my book on how to market any business on the internet.

Read the article here >>>>>

 

A G penalty for spammy SEO or bad quality on site is often referred to as a Google Slap. However a SLAP is really a penalty that applies to advertisers using Adwords – see more on the Ad Slap here >>>>>