Sep 1, 2014 | googletravel
Why On-Page SEO is not working for Hotel Marketing – and what you can do about it. This article, about on-page SEO for hospitality and destination marketing, follows our post on how Google Travel is a game changer for all of tourism, especially hotel Search Engine Optimization (SEO). To recap, the original post charted how […]
Jul 28, 2014 | advertising, googletravel
Interview: The Puppet Master Pulling the Strings of Google Travel – Skift. “We are getting started in travel. Although there currently are hints of integrating Google’s disparate travel offerings, you can definitely expect more of that in the future, particularly through search.” So says Richard Holden, Product management for AdWords, who about a year ago […]
May 23, 2014 | googletravel, TravelShopping
Google: talking straight or skirting the issues? | Travel Industry News & Conferences – EyeforTravel. Google says it not planning to be in the bookings business. Its facilitating people to book with who they want says Nigel Huddleston, Google’s UK Industry Head, Travel, Google controls 67.5% of the US search market, and over 80% of […]
Apr 11, 2014 | direct bookings, googletravel, OTAs
Google Just Became a Real Problem for Online Travel Agents | InvestorPlace. Will Google use its search platform to get hotels to advertise direct listings to potential travellers and cut out the OTAs. Google has the user data and easily Target advertisements which would be a compelling offer for hotels who are already looking for […]
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