Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has followed up with Book 2 Digital Media Marketing for Hotel & Tourism Hospitality. The book is full of simple, fascinating ways to get ranked on Google, get featured in the press and across all media and ultimately to drive visitors to your SALES Funnel and […]
Amplify Your Brand With a Powerful Website Strategy Bonus examples for Book 1 in the series MarketingHotelsTourismOnline.com Website Strategy Process Implementation is one of the many complimentary reports available as a Bonus to buyers of the book WEBSITE or any of the books in the Marketing Hotels & Tourism series. To get all Bonuses, […]
AccorHotels Gets Personal Tnooz just reported that the startup Travelsify has been selected by AccorHotels to add mood matching to its hotel search and trip planning. It is a sign of the times, where hospitality suppliers have started to recognize that Travel is all about the experience and that the product has more to do […]
In Fascinating Travelers with PersonaHolidays we examine How to Fascinate Travelers. The article looks at how PersonaHolidays uses the Sally Hogshead’s Fascination Advantage® and learn how it applies to personality matching in hospitality and destination marketing. Your Difference is Your Strongest Asset Sally Hogshead of HowtoFascinate.com tells it like it is when she says “Don’t […]
Unfortunately many travel shoppers do not know that they are not linking to the the hotel’s own website to book from these mirror listing on Google. Not only do OTAs List higher that Brand sites they mirror in many cases the brands who do not advertise will likely be way down on the page or […]
Marriott Takes the Bull by the Horns With all the talk of decline in referrals from OTAs and the counter trend in growth of direct bookings for XYZ generations, Marriott has taken the bull by the horns and wrestling OTA bookings to the ground. Their new campaign “it pays to Book direct” is a bold […]
The Website Strategy Process is a set of techniques and…
Keywords as Vital Today as a Decade Ago The first…
The failure of Thomas Cook, a huge travel brand, should…
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