Marketing Hotels & Tourism | Research, News & Tutorials for Hospitality & Destinations
Unfortunately many travel shoppers do not know that they are not linking to the the hotel’s own website to book from these mirror listing on Google. Not only do OTAs List higher that Brand sites they mirror in many cases the brands who do not advertise will likely be way down on the page or […]
Marriott Takes the Bull by the Horns With all the talk of decline in referrals from OTAs and the counter trend in growth of direct bookings for XYZ generations, Marriott has taken the bull by the horns and wrestling OTA bookings to the ground. Their new campaign “it pays to Book direct” is a bold […]
Sean Smith articles is great but it is reverse engineered or back-to-front according to the latest insights by the Power Marketing Strategies. Smith puts design first as described by his title ” Why your marketing needs a better design focus“, however Power Marketing says that this is one of the biggest problem with today marketing. […]
A Simple Trick to Turn Features Into Benefits (and Seduce travelers to Book!) – Enchanting Marketing. It is just too easy to get confused with features and benefits in Tourism. Before you list anything ask the question “So What”. Like “It is Right on the Beach”… So What.? Maybe its several reasons that might matter […]
Booking.com: the most persuasive selling page in the world? | Econsultancy. It may not be the biggest OTA but it is the fastest growing and it is a game changer – Here are some of the reasons why is selling pages work. Mind you Booking.com was the firdt MAJOR player in the OTA space to […]
The Importance of Innovative Content in Order to Survive Google. Travel brands need to think seriously about what Google is doing in Travel. Google is poised to do move in with their products like Hotel Finder and Transit Trip Planner, which has not yet been launched. With these products, Google will be targeting the travel […]
The Book Digital Media by Ian R. Clayton, a New…
In the spirit on New Year 2021, I am gifting…
Ian R. Clayton, Best-selling author of HOTEL WEBSITE Strategies, has…
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