Hotel Marketing Consultants – Hospitality Consultant

Hotel Marketing Consultants – Hospitality Consultant.

Brent Prunes does a good job of summarizing what you need to cover in hospitality marketing. Of course he is making bid to do it for you and he certianly know his stuff so check him out. But there is lots of good content here that will help you evaluate any consultant you may want to work with.

Here is another FREE report you will find helpful for mobile web design and marketing. Make sure your consultant cover all these points on the Mobile Travel Checklist

How to use Behavioral Differences & Personalisation to Boost Bookings

Understanding Behavioral Differences in Tourism And Travel Shopping can boost Bookings.

You will need to register and down load this report but it is well worth registering for it. The report examines behavioral differences between leading retail and travel companies. Conversion rates and purchase cycles vary greatly between the travel and retail sectors and the insights unveiled in this report illustrate a clear opportunity for travel businesses to boost conversion rates by delivering customer experiences that are underpinned by data driven insights. Its exactly what is behind the latest revolution in Visual Marketing Technology created by AXSES for tourism Destinations, See Our previous blog on that here >>

The key insights included:

– The mobile visitor presents a greater opportunity for travel businesses

– The typical media mix for a travel business differs greatly to that of a retailer

– Site search is critical for travel businesses but smarter user segmentation is required

– Cart abandonment offers travel websites a huge opportunity compared with retail

– First impressions are especially important for travel sites as they need to make their customers return

– Travel visitors repeat purchase more quickly than retail

Understanding the sales funnel with these tips in mind will make a hugh impact on conversion and bookings!

Is Google Plus a Flop | Fast Company

Plus-One This: Proof That Google Plus Will Prevail | Fast Company | Business + Innovation.

Dave Llorens, Fast Compan was suprised to find taht 99% of the people in Silicon Valley who he talked to about G+, think that Google Plus flopped and have written it off.

Further more he saya that “The remaining 1%, while willing to consider that it didn’t flop, are still so tepid that they refuse to stake any credibility on saying it will be successful (which I would measure as having the same level/range of active users as the other big social networks like Facebook, Twitter, LinkedIn, etc.). Articles written by that 1%, like this one, are all chock-full of “mights” and “maybes.”.

Dave however is more bullish on G+. He says “Google Plus is really Google’s version of Google. It’s the groundwork for a level of search quality difficult to fathom based on what we know today.”

It connects all the other Google products like YouTube, Google Maps, Images, Offers, Books, and more. Google is starting to consolidate all of this into a one user experience. And according to Dave “that snowball is starting to pick up speed and mass.”

But I’m willing to stake my reputation on the following statement: If Google Plus doesn’t have a staggering number of active users by the end of 2013, you can all come over to my office and pie me in the face.

Google knows when they have failed (Buzz, Wave, etc). It shoots those products in the head like zombies, and they move on.

2014 Online Marketing Trends – Sales Funnels Slides

2014 Online Marketing Trends.

Great work by Dave Chaffey

We are working on this to take account of the lates marketing tactics to add value to travellers even before they start the planning process. Its not done in Tourism Marketing but highly effective in just about every sector is is aapplied. Whatch out for our EXCLUSIVE stoty on this soon.

In the meantime; to get an idea of where it is going consider realholidys’com dynamic packaging and visual bookings technology. These are a step in the direction of value up front. In the next iteration are laed magnets and trip wires. stay tuned for more.

Marriott Jumps Into the Content Marketing Game – Skift

Marriott Jumps Into the Content Marketing Game – Skift.

In 2013, Marriott Hotels partnered with fast company Mashable and Wired to create content for marketing its tourism products. This coincided with Marriott’s $90 million “Travel Brilliantly campaign”. it combined in-house and crowd sourced ideas about how to create the next generation hotel.

Content marketing that works can be astonishing. The Red Bull space jump video, became a pillar of brand storytelling in 2012. it has 35 million+ YouTube views and climbing. Jean-Claude Van Damme’s elegant Epic Split video in November (66 million+ views) promoting Volvo Trucks is another recent example of good content marketing.

For hotels, early adopters like Ace Hotel and Four Seasons have built effective blogs with aggressive social media campaigns along the lines of the socialIndexEngine to engage with their customers via owned and earned content.

Marriott Hotels is paying Fast Company, Mashable and Wired to match their branding with stories that are written by established travel writers and independent third-party travel executives. The articles are linked back to Marriott’s “Travel Brilliantly” initiative. Its a innovative approach that is well covered in this article by Shift.