Boutique Hotels Customize Local Experiences – Luxury Daily

Feb 21, 2014 | marketing trends

Matching the boutique feel with customized experiences – Luxury Daily – In-store.

While hospitality looks at going more local, the luxury market contends with it on several fronts including personalization of the travel experience for the independent minded guest.

To do this hoteliers are training their teams to develop experiences on a guest-to-guest basis. Some are assembling programs that anticipate and deliver experiences based on personal wants.

For example; programs at Peninsula New York include “Behind the Curtain: Broadway Up Close,” “Harlem Gospel Brunch: Historic Tour and Church Service,” “Taste of Central Park: Foraging Tour and Picnic” and a pre- or post-tour at the Museum of Modern Art.

Guests can consult the Peninsula Academy team to craft a specific program exploring subjects such as history, cuisine, dance, art, wildlife or others.