Global Tourism Reopening Strategies

Global Tourism Reopening Strategies

May 30, 2020 | Marketing

Plans for the reopening of global tourism vary as to timelines and strategies due to the many different scenarios, level of and control of the virus and options on what are safe and feasible global tourism reopening strategies. This blog reviews informed views and thinking across a wide spectrum of professions and the media. We […]

What is Website Strategy Process

What is Website Strategy Process

Jan 18, 2020 | Marketing

The Website Strategy Process is a set of techniques and a system for perfecting your website presence and positioning to gain trust and build brand integrity. It was developed and perfected by the Power Marketing Consultant Network as a way to amplify your brand website for digital marketing.   Messaging, Hot Buttons & Website Strategy […]

The Keys to Travel Marketing

The Keys to Travel Marketing

Dec 5, 2019 | content marketing, Marketing, website design

Keywords as Vital Today as a Decade Ago The first book in the series Marketing Hotels and Tourism is the award-winning WEBSITE. It’s an illustrated guide to the WEBSITE process and marketing strategy. The book starts by evaluating the dramatic changes in hotel and tourism marketing in the digital age. Like everything in the digital […]

Lessons From Thomas Cook’s Failure

Lessons From Thomas Cook’s Failure

Sep 23, 2019 | distribution, Marketing, New & Press, OTAs

  The failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations as […]

Digital Media Chapter 4 Bonus – Spreading the Word

Digital Media Chapter 4 Bonus – Spreading the Word

Apr 28, 2019 | Marketing

Consequently, Chapter 4 Digital Media Review and Bonus is now live here >> Chapter 4 Review and Bonus The new page summarises Chapter 4 and provides more details on social media. The bonus, normally restricted to members and book buyers, is now available to anyone who cares to read it. It includes 7 tips on […]