The Keys to Travel Marketing

The Keys to Travel Marketing

Dec 5, 2019 | content marketing, Marketing, website design

Keywords as Vital Today as a Decade Ago The first book in the series Marketing Hotels and Tourism is the award-winning WEBSITE. It’s an illustrated guide to the WEBSITE process and marketing strategy. The book starts by evaluating the dramatic changes in hotel and tourism marketing in the digital age. Like everything in the digital […]

Lessons From Thomas Cook’s Failure

Lessons From Thomas Cook’s Failure

Sep 23, 2019 | distribution, Marketing, New & Press, OTAs

  The failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations as […]

Digital Media Chapter 4 Bonus – Spreading the Word

Digital Media Chapter 4 Bonus – Spreading the Word

Apr 28, 2019 | Marketing

Consequently, Chapter 4 Digital Media Review and Bonus is now live here >> Chapter 4 Review and Bonus The new page summarises Chapter 4 and provides more details on social media. The bonus, normally restricted to members and book buyers, is now available to anyone who cares to read it. It includes 7 tips on […]

How Small Travel Brands Personalize Vacations | PhocusWire

How Small Travel Brands Personalize Vacations | PhocusWire

Apr 2, 2019 | Marketing

Source: How smaller travel brands can ride the personalization wave | PhocusWire   In this article Phocuswire does away with all the excuses small hotels and tourism operators face when trying to market in digital media. There are many obstacles, not least of which is the predominance of huge players that dominate the landscape. It’s […]

A Case of The Blues in Marketing – Colour Psychology

A Case of The Blues in Marketing – Colour Psychology

Mar 19, 2019 | colour psychology, Marketing, New & Press

Source: The Psychology of Design: The Color Blue in Marketing & Branding Colour Psychology Psychologists have understood that colour is an important emotional trigger. Hospitals were designed with green, as it is a soothing colour for a stressful time. Colour Psychology is now a hot topic in Marketing. Researchers have now made important discoveries regarding […]

How to Optimize Content to Get Featured

How to Optimize Content to Get Featured

Feb 11, 2019 | content marketing, Marketing

We just added a page to the Chapter 3 on Contact Marketing.   The new page provides tactical information on how to optimize content to get featured. Content must be presented, formatted and organized in a specific way so that it can get indexed, ranked, found and featured.  If you do it right you may […]