Nov 17, 2022 | Malaga, Marketing, Seville, travel literatyre
A Spanish Treat Andalusia! Malaga and Sevilla- In this travelogue, Avid traveler Calum Glenny takes us through the site, sounds, and tastes of Malaga and Seville.
Having spent several holidays (including hosting his daughter’s wedding in September 2022) in Frigiliana, Gourock’s ‘Avid Traveller’ revisited the Malaga area and ventured into the Andalusian capital Seville, […]
Nov 17, 2021 | heritage tourism, Marketing, New & Press, travel literatyre
Turning Travel Literature Upside-down Rogues in Paradise transcends travel literature going where no book of its kind has dared to tread. It is a celebration of the Afro-British Caribbean Culture of Barbados and its people and an examination of contemporary life in light of a troubled past. Ian R. Clayton uses his 20 years of […]
May 30, 2020 | Marketing
Plans for the reopening of global tourism vary as to timelines and strategies due to the many different scenarios, level of and control of the virus and options on what are safe and feasible global tourism reopening strategies. This blog reviews informed views and thinking across a wide spectrum of professions and the media. We […]
Jan 18, 2020 | Marketing
The Website Strategy Process is a set of techniques and a system for perfecting your website presence and positioning to gain trust and build brand integrity. It was developed and perfected by the Power Marketing Consultant Network as a way to amplify your brand website for digital marketing. Messaging, Hot Buttons & Website Strategy […]
Dec 5, 2019 | content marketing, Marketing, website design
Keywords as Vital Today as a Decade Ago The first book in the series Marketing Hotels and Tourism is the award-winning WEBSITE. It’s an illustrated guide to the WEBSITE process and marketing strategy. The book starts by evaluating the dramatic changes in hotel and tourism marketing in the digital age. Like everything in the digital […]
Sep 23, 2019 | distribution, Marketing, New & Press, OTAs
The failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations as […]
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